San Diego USA, 2022–2024

COPY SUPERVISOR

Led copy direction and content strategy for high-visibility consumer campaigns, including XDEMVY for Tarsus and Demodex blepharitis (DB) disease awareness, encompassing copywriting, SEO optimization, and content management across consumer/patient websites, branding, social media, and environmental touchpoints. Directed multi-channel content teams, enhancing brand consistency and engagement.

San Francisco USA, 2019–2021

ASSOCIATE CREATIVE DIRECTOR, COPY

Directed copy and content management for Enbrel’s consumer campaigns for Amgen. Spearheaded creative and copy direction across websites, interactive media, and social platforms, optimizing messaging for enhanced brand reach and engagement. Supervised team deliverables, ensuring quality and alignment with client objectives.

Cincinnati USA, 2018–2019

SENIOR COPYWRITER (FREELANCE)

Created copy and creative for ExxonMobil, Procter & Gamble, and Bayer in B2C and B2B initiatives, focusing on direct response, email, loyalty, social, and podcast content. Implemented strategic content frameworks that increased engagement and client satisfaction.

Abu Dhabi UAE, 2016–2018

SENIOR COPYWRITER (FREELANCE)

Delivered high-quality copy and content for Etihad’s B2B and B2C platforms, including Etihad Guest and Etihad Holidays. Focused on website and loyalty content to strengthen brand loyalty and customer experience.

Chicago USA, 2015–2016

SENIOR COPYWRITER (FREELANCE)

Led copy direction and developed direct mail and email campaigns for Citibank and Citi cards, contributing to effective direct response and customer loyalty initiatives.

Chicago USA, 2014–2015

SENIOR COPYWRITER (FREELANCE)

Directed copy and branding for Philip Morris International, including campaigns for a “Smoke-Free Future”. Developed activation strategies across B2B and B2C platforms, aligning messaging with brand vision.

Budapest Hungary, 2012–2014

ASSOCIATE CREATIVE DIRECTOR, COPY

Led copy direction for Davidoff, Gauloises, Golden Virginia, and Rizla, crafting B2B and B2C messaging primarily for brand activation and in-store shopper marketing. Improved brand visibility and engagement through consistent and innovative content.

Seattle USA, 2008–2009

ASSOCIATE CREATIVE DIRECTOR, COPY

Oversaw creative and copy direction for T-Mobile’s digital platforms. Delivered strategic content for web and online marketing, aligning with brand objectives and customer needs.

Toronto Canada, 2007–2008

SENIOR COPYWRITER

Developed website and digital marketing for Chrysler, Dodge, and Jeep, focusing on audience engagement and consistent brand messaging.

Chicago USA, 2006–2007

SENIOR COPYWRITER

Led copy development for print, in-store, web, and direct platforms for clients like Ameriprise and KitchenAid. Implemented copy strategies that boosted client satisfaction and strengthened brand positioning.

Chicago USA, 2004–2006

COPYWRITER

Crafted compelling copy for Citi cards, Citibank, Sprint, and Valspar across direct mail, web, and retail marketing channels. Focused on clear, targeted messaging that drove engagement and conversions.

Minneapolis USA, 1999–2003

COPYWRITER

As a fashion writer, executed copy for retail and e-commerce, including event, shopper marketing, and branding efforts for Target and Marshall Field’s. Boosted brand appeal through innovative content and promotional messaging.

New York City USA, 1998–1999

JUNIOR COPYWRITER

Crafted print and television copy for Rogaine (Upjohn), delivering consistent messaging that supported brand awareness.

Minneapolis USA, 1994–1998

BACHELOR OF ARTS IN COMMUNICATION

Minor in Studio Arts
Minor in European Area Studies